Comparing Muscle and Fitness Magazines

When we examined the Men’s Fitness Magazine and compared our results to the White and Gillett article, our percentage for Men’s dietary came up to 65% in the Men’s magazine compared to the article’s 52.7%.  The percentage for men’s equipment came up to 11% in the men’s magazine compared to the article’s 19.7%. The percentage for men’s knowledge systems came up to 24% in the men’s magazine compared to the article’s 12%. When examining the Women’s Fitness magazine, women’s dietary came up to 37%. Women’s bodybuilding came up to 10%. Women’s knowledge systems came up to 12%. Women’s clothing came up to 56%. Women’s cosmetics came up to 25%. Women’s competitors came up to 11% and our group did not find any “other” categories. For the positioning reader as inferior theme, our example was the ad of Ronnie Coleman flexing and having an intimidating look on his face advertising for mass stack. For the promise of transformation theme, our example was the super pump ad, where the ad showed before and after pictures of men and in the after pictures the men were all fit and tan after taking the supplement. For the hegemonic masculinity theme, our example was Darren Charles posing in front of a few luxurious cars and a nice home. Charles was basically showing the “American Dream.” Two themes that our group found in the Women’s Fitness Magazine was the eating healthy nutrition theme, where the ad told women what they should eat to maintain a healthy lifestyle. The second theme that our group came up with was, the weightlifting body building theme, where the ad provided directions on how to lift weights. When comparing our findings between Men’s and Women’s Fitness magazines, the men’s fitness magazines contained pure masculinity and no ads of clothing, cosmetics, where as in the women’s fitness magazines there was.

Alicia Jefferson
Khiry Kelly
Dom Harris
Danielle Miller
Casey Daulbaugh